Fast Forward - Centrum Galerie, Dresden

Modern Store Design for Fast Forward in Dresden

The Fast Forward store in the Centrum Galerie Dresden combines modern store design with a contemporary shopping experience. The store concept focuses on a clean design and creates a distinctive atmosphere that puts the featured streetwear and product lineup front and center. A variety of materials and design elements create a dynamic spatial effect and highlight the store’s unique character.

For the flooring, the sustainable PURLINE floors—wineo 1500 fusion Bright in the “Three” finish covering approximately 430 m² and wineo 1500 herringbone wood XS in the “Queen’s Oak Amber” finish covering approximately 105 m²—were used. The combination of a modern stone look and a warm wood look creates an exciting contrast and blends harmoniously into the store concept. Across a total area of approximately 535 m², the flooring combines functionality with an expressive design.

PURLINE – sustainable, durable, and high-performance

In retail, flooring must withstand heavy daily wear and tear. High foot traffic, intensive use, and changing product displays place special demands on durability, ease of maintenance, and longevity.

PURLINE stands out thanks to its durable, hard-wearing surface and low-maintenance properties. This resilient flooring offers comfortable underfoot feel and, with its low noise levels, contributes to a pleasant atmosphere in the store. At the same time, the wide variety of designs allows for individual customization of sales areas and helps bring the store concept to life down to the finest detail.

Bright.Three and Queen’s Oak Amber – a modern contrast of stone and wood

The Bright.Three design from the wineo 1500 fusion collection lends the sales floor a minimalist and contemporary look with its modern stone appearance. It is complemented by Queen’s Oak Amber from the wineo 1500 herringbone wood XS collection. The warm wood look adds a natural accent and creates an exciting contrast to the understated stone look.

The interplay of both decors creates a balanced blend of modern aesthetics and natural warmth. The result is a retail environment that effectively showcases the Fast Forward product line while meeting the high demands of daily store operations.