Gerry Weber, Münster

Sustainable from the ground up

PURLINE at the new Gerry Weber store in Münster

High-quality, on-trend and sustainable – these three characteristics define not only the product range of the fashion and lifestyle group Gerry Weber, but also the environment in which it is presented. In the new store in Münster, which has been open to visitors on Prinzipalmarkt since September 2021, only products and materials that themselves meet all the above criteria have been used. In keeping with the spirit of sustainability, the clothing retailer relied on local suppliers and opted exclusively for those from the East Westphalia-Lippe region.

The new store concept includes, amongst other things, a ‘friends’ fitting room’, screens in the shop windows and an innovative ‘service counter’ – a space to linger and chat, which replaces the traditional checkout model. Success depends not least on the flooring: on the one hand, it should create a pleasant shopping atmosphere and effectively showcase the goods on offer; on the other hand, it must be able to withstand the heavy wear and tear caused by daily footfall over the long term. Added to this were the fashion group’s high standards regarding ecology and sustainability. Consequently, the planners ultimately chose the PURLINE 1500.

This sustainable flooring is made from ecuran, a high-performance composite material developed in-house, which contains no added chlorine, plasticisers or solvents. It is primarily based on renewable raw materials and natural fillers. The material does not release any harmful substances and is odourless. Its outstanding environmental performance is confirmed by various eco-labels such as the Blue Angel, TÜV ProfiCert and Greenguard certification. The PURLINE also holds the Cradle to Cradle Silver certificate, which recognises it as particularly sustainable. What makes this label special is that the assessment takes into account the product’s entire life cycle as well as its global impact.

Developed specifically for commercial applications, the wineo 1500 collection also impresses with its high level of functionality: the floors are hard-wearing, highly durable, UV-resistant, easy to clean and therefore cost-effective in the long term.

The large-format wineo 1500 fusion XL tiles in the Pure.One design were used across the 210 square metres of retail space. With their clean, minimalist design, they remain discreetly in the background, drawing attention instead to what matters: the fashion and the interactive meeting points within the store. At the same time, the light colour creates a spacious and elegant ambience that invites customers to linger.

The tiles were laid on the wineo silentPREMIUM contract impact-sound-insulating underlay, which is precisely matched to PURLINE.

In the new Gerry Weber store in Münster, the sustainable flooring has significantly exceeded the sales team’s expectations of a resilient floor covering. Particular praise has been given to the comfort underfoot, the ease of cleaning and the pleasant room acoustics in combination with the underlay.