JACKS beauty line

In the new office of Berlin-based beauty brand JACKS Beauty Line

In spring 2025, Berlin-based beauty brand JACKS beauty line moved into its new office in the heart of the city. Covering more than 400 square meters, the modern workplace reflects the brand's values down to the last detail.
JACKS beauty line was founded in 2011 by makeup artist Miriam Jacks and has since developed into a vegan-certified beauty brand with a distinctive character. Starting with colorful, hand-painted brushes, JACKS beauty line has expanded its range to include innovative makeup products—with vegan formulations that combine care and color, developed and manufactured in Germany. Design and responsibility go hand in hand at JACKS beauty line. Questionable ingredients such as silicones, PEGs, mineral oils, and parabens are deliberately avoided. Instead, the company relies on well-thought-out packaging solutions such as grass paper, recycled PET, and resource-saving production—because responsibility does not end with the product.

Responsibly designed – from packaging to flooring

Anyone who pays such consistent attention to environmental awareness in product design and materials also takes a close look at the interior. That's why the choice for flooring fell on the bio-based PURLINE from wineo. For JACKS beauty line, it quickly became clear that the new office needed a solution that combined ecological responsibility with modern design.
PURLINE meets this requirement across the board: the resilient flooring is PVC-free, contains no added chlorine, and is free of plasticizers and solvents, while also contributing to a healthy indoor climate.
“Sustainability is a core value in everything we do – from our products to our workplace. With PURLINE from wineo, we have found a solution that meets our aesthetic and ecological requirements in equal measure,” says the team at JACKS beauty line.

Strong in everyday use – strong in performance

PURLINE really shows what it's made of in open-plan office concepts where lots of people come together every day. The flooring is extremely hard-wearing, durable, and easy to care for – perfect for the lively everyday working life
at JACKS beauty line. Thanks to its easy-care surface, it can be cleaned quickly and retains its high-quality appearance permanently – without the need for aggressive cleaning agents. Even under heavy use, it remains dimensionally stable and colorfast. This high resilience pays off, especially in dynamic companies where rooms are used for multiple purposes. PURLINE delivers lasting performance that combines efficiency and aesthetics – day after day, year after year.

“We wanted a floor that matched our energy and our standards – robust, responsible, and stylish. With PURLINE, we found exactly that,” adds the team.

Naturally beautiful – also in design

Visually, PURLINE blends harmoniously into the interior concept. Miriam Jacks chose the “Fashion Oak Cream” decor from the wineo 1500 collection.
The fine oak look in soft cream and natural tones gives the room a calm, friendly atmosphere. The subtle grain has a high-quality and understated effect – ideal for modern working environments that promote concentration and well-being.
"Design plays a central role for us – not only in our products, but also in our working environment. The flooring should look natural, modern, and blend in harmoniously. Fashion Oak Cream has fulfilled this perfectly – it brings exactly the calm and warmth to the room that we wanted," says Miriam Jacks.

Fashion Oak Cream combines aesthetics with everyday practicality – a floor covering that not only looks good but can also withstand a lot.