Sports shop Langen (Sport 2000)

A fascinating world of sport spread across 2,000 square metres of innovative PURLINE. “We’re getting the Emsland moving”. It was with this slogan that Sport Langen GmbH opened its newly refurbished branch in mid-March 2018, right on the market square in the heart of Haselünne. The family-run business and SPORT 2000 network partner increased its retail space from 600 to 2,000 square metres through the extension and the merger of its sports and footwear shops. As a full-range retailer, Sport Langen offers an exceptionally wide variety of footwear, sports and outdoor items from leading brands across two floors.

With its expanded range, Sport Langen is now one of the largest sports and footwear retailers in the Emsland region. The family who own the business are making a conscious statement in support of high-street retail. By integrating digital technologies and real-time analytics, this long-established business – now run by the second generation – offers a level of service and customer focus that online retailers simply cannot match. The entire shop design was based on SPORT 2000’s ‘FREETAIL’ shop concept, which caters equally to the needs of high-performance athletes and amateur sports enthusiasts. At the heart of this unique store concept lies the seamless integration of new retail technologies and ‘sport-authentic’ experiential worlds.

Staged themed experiences in every product range

These themed experiences are enhanced by elements such as historical sports equipment, the use of natural materials, a replica mountain hut, a stadium area with event stands, and even a football museum. Atmospheric images from the world of sport are displayed via various digital solutions, an LED-controlled tension frame and a Sky Video Wall in the team sports area. Sales support is also provided by a Smart Touch system, a Currex gait analysis system and footfall measurement with gait analysis. Spread over two floors, Sport Langen offers everything a sports enthusiast could wish for: from fitness and sportswear, through a wide range of footwear for women, men and children, to high-quality ranges for swimwear, running, team sports and the outdoors. The store also houses a lounge, a sports bar, a ‘BeDruckBar’ with a flocking machine, and the sports museum.

High performers on the ground too

The flooring in the sports shop was predominantly fitted with the permanently elastic PURLINE from Windmöller’s wineo 1500 contract collection. The flooring manufacturer also provided the design for the flooring concept, which suggested suitable designs for the individual experience zones. Eight different finishes were selected, available as rolls or planks, which harmonise perfectly with the experience zones, visually separating them whilst simultaneously highlighting the characteristic interior designs of the respective product ranges. For the presentation of the outdoor ranges, a design flooring from the wineo 800 collection in a rustic oak finish was chosen, combined with black accent strips from Windmöller.

Simply impressive – PURLINE 1500

PURLINE from wineo is a high-quality, permanently elastic and joint-friendly polyurethane flooring made from the finest ingredients. It is based on ecuran, a high-performance composite material produced predominantly from renewable raw materials such as rapeseed or castor oil and naturally occurring mineral components such as chalk. It contains no added chlorine, no plasticisers and no solvents. It stands out above all for its sustainability, coupled with extreme durability and an enormously wide variety of designs.

With usage classes 23/34/43 and a recovery rate of almost 100 per cent, it meets the most stringent requirements: it is extremely hard-wearing, offers excellent UV resistance, is particularly temperature-stable, completely odourless and easy to maintain. PURLINE is the best value-for-money option amongst resilient floor coverings. Over its entire lifespan, it can deliver cost savings of up to 30 per cent compared with conventional resilient floorings (according to a study by the Pfiff Institute). The resilient surface makes PURLINE a floor solution that is gentle on the joints, warm underfoot and low-noise, whilst also ensuring pleasant room acoustics.

In this collection alone, the manufacturer offers a selection of more than 100 attractive designs: whether wood, stone or fantasy patterns – there are no limits to creativity. And if the floor area needs to be designed to precise specifications or requirements, wineo can provide the right design using digital printing technology.

An ‘excellent’ floor – certified in many ways

This polyurethan flooring, developed and manufactured in Germany, has been granted building approval by the DIBT (Ü mark) and holds numerous international quality and emissions-related certifications, such as the Blue Angel environmental label, GreenGuard Gold certification and Cradle to Cradle ‘Silver’, and has already been awarded seven internationally renowned design prizes by architects.

SPORT 2000 is one of the most successful retail groups in the specialist sports retail sector. In Germany alone, around 1,000 retailers with more than 1,300 sports shops have joined the group. With Sport Langen, the group has another pilot and flagship project of supra-regional significance, which was implemented according to the ‘FREETAIL’ concept. This shopfitting project is so impressive that it was featured in the STORE BOOK 2019. The STORE BOOK is the most important yearbook for those involved in the shopfitting industry.