Telekom Flagship Store Dortmund

Modern flooring design for the new Telekom flagship store in Dortmund

The new Telekom flagship store on Westenhellweg in Dortmund brings to life a forward-looking store concept that combines digital innovation, personalised advice and modern design. The spacious retail and experience areas create a welcoming atmosphere where customers can explore technology, test products and receive personalised advice. The high-quality interior design deliberately focuses on natural materials, clean lines and a timeless aesthetic.

The sustainable polyurethane flooring PURLINE was chosen for the floor design. The Village Oak Cream finish was used across approximately 400 m². With its authentic wood-effect finish, the flooring lends the sales areas a warm, friendly ambience and creates a harmonious contrast to the modern digital presentation areas.

PURLINE – sustainable, durable and high-performance

In the retail sector, floor coverings must withstand the toughest conditions on a daily basis. High footfall, changing product displays and intensive use call for a solution that combines design and functionality on a long-term basis.

PURLINE impresses with its high durability and easy-care surface. This resilient flooring offers pleasant walking comfort and, thanks to its low noise levels, helps create a quiet, high-quality shopping atmosphere. At the same time, its low-emission material composition ensures a healthy indoor environment and underlines the sustainable ethos of the store concept.

Village Oak Cream – natural warmth for modern brand environments

The Village Oak Cream finish combines the timeless elegance of a light-coloured wooden floor with the functional requirements of a heavily trafficked retail space. The natural look creates a pleasant ambience and lends the store a homely feel, without overshadowing the modern architecture and digital experience areas.